Without UTM tags, Google Business Profile traffic hides inside 'organic'. Tag your links once and see exactly what your listing drives.
Clicks from your Google Business Profile arrive as plain google/organic in Analytics — indistinguishable from regular search. Tagging the website link with utm_source=google&utm_medium=gbp splits them out, so you can finally answer "is my map listing actually driving traffic?"
Use a distinct campaign per placement (listing, posts, products) — the presets above follow the convention most local SEOs use.
LocalSiteAI sites are analytics-ready out of the box — clean URLs, fast pages, and structure that makes attribution easy.
Build my site free